Weblog 101
Wikipedia describes a weblog …
… (now more commonly known as a blog) as a web-based publication consisting primarily of periodic articles (normally in reverse chronological order). Although most early weblogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of “blogging”.
At Fulfil we like to describe weblogs as simply a personal publishing platform. Listed below are some resources you may find useful in gaining a better understanding of weblogs.
Weblog Reference Material
Naked Conversations by Robert Scoble and Shel Isreal
Blog Marketing by Jeremy Wright
The Corporate Blogging Book by Debbie Weil
TRUST MeDIA by Edelman and Intelliseek
Blogs : The new magic formula for corp. comms.? by Deutsche Bank Research
The Executive Bloggers Guide by Ogilvy PR
Talking from the inside out by Edelman and Intelliseek
Behind the scenes in the blogosphere by Dr. Nora Ganim Barnes
Searching for order in the blogosphere by Leslie Walker
Fortune 500 Business Blogging Wiki
Publishing 2.0 : GigaOm and CrunchNetwork by Dan Farber
Blogging for dollars by Paul Sloan and Paul Kaihla
9/11 : Birth of the Blog by Robert Andrews
Unrepentant PayPerPost Gets Funding by Rob Hof
Theories / Practices of Blogging edited by Michael Benton and Lauren Elkin
Sun CEO Jonathan Schwartz letter to the SEC and its Chairman Chris Cox’s response
The Power 150 - Top US Marketing Blogs by Todd And
So, Who Says That a Blog Has to Blare? by Anne Eisenberg
Reflections on the first decade of blogging by Dan Farber
The Minutes of Our Lives by Jennifer Saranow
Euroblog 2006 and Euroblog 2007 survey results
Call for a bloggers code of conduct by Tim O’Reilly with Draft and Blogosphere reaction
Katy Sierra - Chris Locke - Coordinated Statements
With 15.5M active bloggers, new Technorati data shows that blogging growth seems to be peaking by Heather Green
The 25 Basic Styles of blogging … and when to use each one by Rohit Bhargava and Jesse Thomas
Sex, drugs and updating your blog by Clive Thompson
Tech blogs go from hobbies to businesses by Michelle Kessler
Buying their voices by Jeff Jarvis and more conversations here
Eleven lessons learned about blogging so far by Marc Andreessen
Happy Blogiversary by Tunku Varadarajan and correction by Duncan Reilly
Advertising Age - Power 150 - Todd Andrlik ranks the top media and marketing blogs
A venerable magazine energizes its web site by Richard Perez-Pena
Blog Software firm gets $29m financing by Rebecca Buckman
After suicide, blog insults are debated by Bob Tedeschi
Weblog Software
Free Hosted Services
Blogger
Blogr
Live Journal
MSN Spaces
Vox
Wordpress.com
Xanga
Yahoo 360
Subscription Hosted Services
Publishing Platforms
Useful Publishing Tools
Akismet
Blogjet
del.icio.us
Feedburner
Flickr
MyBlogLog
OPML Editor
Qumana
Tag Cloud
Talkr
Yahoo Shortcuts
Weblog Search Engines
Blogpulse
Feedster
Google
IceRocket
PubSub
Sphere
Technorati
Weblog Comment Trackers
coComment
Commentful
Co.mments
Weblog Guidelines
Below is a sample of organisational policies and guidelines within the public domain.
BBC
BlogHer
EFF
Exony
Feedster
Groove Networks
Harvard Law School
Hill & Knowlton
IBM
Intel
MSN Search
Opera
Plaxo
The Corporate Weblog Manifesto by Robert Scoble
Sun
Thomas Nelson Publishers
Yahoo
Weblog Networks
B5 Media
Federated Media Publishing
Gawker Media
GigaOm
PaidContent.org
PayPerPost
Sugar Publishing
TechCrunch
Weblogs Inc.