IN : Inside Innovation
IN : Inside Innovation is a new quarterly magazine within BusinessWeek.
With this inaugural issue of IN: Inside Innovation — we dedicate ourselves to the proposition that making innovation work is the single most important business challenge of our era. Our goal is to make a meaningful difference in the difficult journey toward building innovative business cultures. IN hopes to inspire, to provoke, to teach, and to be a trusted advisor and guide. Every quarter, we’ll provide you with a how-to tool kit of lessons and case studies that address specific problems managers face in changing their organizations.
John Byrne chats with Michele Conlin about the concept - runtime 24 mins.
In this premier issue, we show exactly how five key “C-Suite” drivers of innovation inside big corporations do it. In future issues, we will offer the best innovation metrics, show how to build open-source idea machines, manage global networks of engineers and trend-spotters, find truly creative talent, and instill design thinking to satisfy unmet consumer needs.
The inaugural issue introduces 25 innovative champions from around the world.
The IN25 is our directory of the top Champions of Innovation. They share many traits, but three stand out: First, they speak the language of design and user-friendliness. Second, they derive their clout directly from the top and are the CEO’s consiglieri on creativity. And finally, they are mostly women. Nearly 70 percent of the Innovation Champions are female.
IN is part of the ongoing BW Innovation and Design community conversations.
All of the above is recommended listening and reading.