The living web
Todate many organisations presence on the web has been static and one way.
Tools for organisations to participate in the living web are becoming available.
This rich, two way medium enables realtime conversations within their ecosystems.
GM and Boeing launched some of the first corporate weblogs one year ago.
Early adopters are learning by doing in realtime as social software evolves.
Edelman hosted a roundtable discussion on weblogs back in November 2005.
The Economist recently ran a story titled don’t ignore blogs.
Organisations are experimenting at the XX Olympic Winter Games.
Coca Cola is sponsoring six students from around the world to cover the event live.
The US Olympic team sponsor Visa chose to capture the lead up to the games.
Both are great examples of how organisations might embrace social software.
It is easy to forget how early we are in the living web.
We are only at the beginning of the beginning of the living web.