Change can only be lead, it cannot be managed.

Rupert Murdoch’s April 13th 2005 speech to his peers acknowledged as much.

It served as a wakeup call to all players within traditional media.

IBM’s recent study The end of TV as we know it envisions a future media landscape.

Reach and frequency are key metrics within the broadcast medium.

Interaction and engagement are key metrics within a conversation medium.

New metrics will emerge as media evolves from broadcast to narrowcast.

Google’s acquisition of dMark will redefine audio and video advertising.

Podcasting while still in its infancy has already started to attract advertisers.

Not even the great British institution the BBC is immune from developments.

Kevin Marsh, editor of the BBC Today programme, wrote in his weekly newsletter …

Journalism is going through the biggest upheaval since the invention of the printing press and many journalists are asking what is journalism and it is not a silly question. How people get trusted information to make decisions about how they’re governed and how they live their lives is the central question of any democracy.

Richard Edelman shared insights from WEF participants on the future of media.

It seems fitting to leave the last word to Rupert Murdoch who recently declared …

I think we are on the eve of a golden age for the media.

This entry was posted on Sunday, February 5th, 2006 at 11:53 am and is filed under Internet, Strategic Thinking, Conversation, Digital Identity, Podcasting, Creativity, Media, Search, Advertising, PR. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.