anytime, anyplace, anywhere,

there’s a wonderful world you can share …

The above slogan is from the 1970’s Martini advertising campaign.

Back then it represented a lifestyle most could only aspire towards.

After watching this weeks CES keynotes it came to mind.

Bill Gates spoke about Microsofts offerings for the coming year.

… this all has to work across these devices, whether it’s calling people, seeing their presence, knowing what they’re interested in, making it easy for them to navigate; it’s got to be user centric, and that’s a big theme that’s going to make these things a lot simpler.

Terry Semel shared how Yahoo is extending its products and services across devices.

We think the Internet isn’t a Web page anymore … it’s a vehicle for delivering … it’s about connecting the devices that all of you are manufacturing.

Larry Page outlined Google’s next steps in realising its mission …

to organize the world’s information and make it universally accessible and useful.

Thanks to the creators of the Internet the Martini lifestyle is becoming a reality.

True personalisation is within reach with the addition of the keyword anyhow.

All of the above is recommended viewing and listening.

This entry was posted on Sunday, January 8th, 2006 at 1:59 pm and is filed under Internet, Strategic Thinking, Conversation, Digital Identity, Creativity, Media, Search, Advertising, PR, Marketing Services. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.