FASTforward 08 was held in Orlando this week.

This years theme was The User Revolution.

Building on last year’s high-energy discussion of the 2.0 world, FASTforward ‘08 takes that topic to the next level to examine how search-driven innovation is fueling the User Revolution, a critical shift that is placing users in all markets increasingly at the center of the information universe.

Our highlight of the sessions was John Hagel’s keynote.

With The User Revolution upon us, it increasingly becomes critical to be able to measure the potential impact of this powerful change trend on the future of your business and its role in the industry. Unfortunately, the value of many of the intangibles that power The User Revolution – skills, information, social capital, etc. – cannot be captured and measured with traditional metrics such as Return on Investment (ROI). In this session, John Hagel, widely respected author and business strategy guru, introduces us to a new set of leading indicators that can be used to measure and predict the impact of The User Revolution on your company.

Video interviews with participants and commentary are available here.

Recommended viewing, reading and food for thought.

This entry was posted on Thursday, February 21st, 2008 at 8:56 pm and is filed under Internet, Strategic Thinking, Conversation, Digital Identity, Creativity, Media, Marketing Services, Lifetime learning. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.