Archive for March, 2007

MediaGuardian Changing Media Summit 2007

Thursday, March 22nd, 2007

MediaGuardian hosted their second annual Changing Media Summit in London today.

This years theme was Are you ready to play in the age of personal media?

Suw Charman and Kevin Anderson have good coverage over on Strange Attractor.

Geert Linnebank, senior advisor to Reuters CEO Tom Glocer, gave the opening address.

Care in the community - from new media […]

South by Southwest (SXSW) 2007

Monday, March 19th, 2007

South by Southwest (SXSW) 2007 was held in Austin from March 9th-18th.

SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be […]

Jeff Jarvis bridges Old and New Media

Friday, March 9th, 2007

Jeff Jarvis bridges the worlds of both old and new media.

While absent from PC World’s recent Web Top 50 his influence is not.

Edelman invited Jeff to address their breakfast meeting this week.

PR Wordsmith has posted eight videos of Jeff’s one hour talk.

Part one covers Jeff’s 2006 experience with Dell.

Part two covers Dell’s turnaround and […]

Telling and Selling to Relationship Mindset

Friday, March 2nd, 2007

The 2007 AAAA Media Conference was held in Las Vegas this week.

Procter & Gamble CMO Jim Stengel’s keynote was the highlight of the week.

“Telling and selling” is defunct. Procter & Gamble’s Jim Stengel described a major cultural shift that is turning the world’s largest marketer into a starter of conversations and a solver of […]