Evolution from analogue to digital advertising continues apace.
Online makes up $40bn of a $1 trillion advertising market globally.
Growth is forecast at 25% year-over-year going forward.
Acquisitions positioning participants within this next wave are as follows :
July 14th 2003 : Yahoo acquires Overture for $1.63bn
June 24th 2004 : AOL acquires Advertising.com for $435m
December 20th 2006 : Publicis […]
On Monday Google announced the acquisition of YouTube for $1.65bn.
The acquisition combines one of the largest and fastest growing online video entertainment communities with Google’s expertise in organizing information and creating new models for advertising on the Internet. The combined companies will focus on providing a better, more comprehensive experience for users interested in uploading, […]
For many people Yahoo provided their first experience of a digital identity.
Since its arrival 10 years ago Yahoo has remained true to its founders ideals.
Alot of talented new blood entered the organisation in 2005.
Its acquisition of Flickr in March reinvigorated the organisation.
Om Malik called it at the time the moment Yahoo got its mojo […]
We just finished listening to the live eBay Investor Relations conference call.
eBay to acquire Skype for $2.6bn upfront + $1.5bn performance earnout 2008/9.
Archived audio stream here - Skype press release here.
We will follow with interest what eBay + Paypal + Skype platform evolves.
Under Meg Whitmans leadership each will be allowed to maintain a laser […]