Evolution from analogue to digital advertising continues apace.
Online makes up $40bn of a $1 trillion advertising market globally.
Growth is forecast at 25% year-over-year going forward.
Acquisitions positioning participants within this next wave are as follows :
July 14th 2003 : Yahoo acquires Overture for $1.63bn
June 24th 2004 : AOL acquires Advertising.com for $435m
December 20th 2006 : Publicis […]