Archive for the 'PR' Category

Fortune iMeme : The Thinkers of Tech

Sunday, July 15th, 2007

The inaugural iMeme conference was held in San Francisco this week.

This summer a select group of leaders and innovators will come together to share the ideas they consider the digital memes driving the future at FORTUNE iMeme: The Thinkers of Tech. This invitation-only event is for business executives who recognize that their company’s future depends […]

Podcasting Relevance, Reach, Engagement

Thursday, June 21st, 2007

Since 2005 podcasting has continued to build a loyal following.

As of June 2007 60k independent producers (podcasters) create 1m hours of programming which generate 50m download requests a month worldwide

One of the early pioneers was former MTV VJ Adam Curry.

Adam teamed up with Ron Bloom to create the Podshow Network.

He spoke with Mike Schneider about […]

Evolution from Analogue to Digital Advertising

Friday, May 18th, 2007

Evolution from analogue to digital advertising continues apace.

Online makes up $40bn of a $1 trillion advertising market globally.

Growth is forecast at 25% year-over-year going forward.

Acquisitions positioning participants within this next wave are as follows :

July 14th 2003 : Yahoo acquires Overture for $1.63bn

June 24th 2004 : AOL acquires Advertising.com for $435m

December 20th 2006 : Publicis […]

Google Developer Day, May 31st 2007

Friday, May 11th, 2007

Just what is Google has been the subject of much recent debate.

Its mission to Organize the worlds information remains unchanged.

Operating in perpetual beta ensures focus on its underlying mission.

Writely, Jot and SketchUp acquisitions were software plays.

YouTube and DoubleClick acquisitions were advertising plays.

This week Google publically confirmed the evolution of its strategy.

It now centers […]

AlwaysOn OnHollywood, May 1st-3rd 2007

Friday, May 4th, 2007

AlwaysOn OnHollywood 2007 was held at the Roosevelt Hotel this week.

OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the video, […]